Lee Hart

Lee Hart

Award- winning career communicator Lee Hart is founder and president of Brand Amp, helping companies propel their messages and achieve goals. Brand Amp is leading the charge on the geotourism frontier with Travel Green Colorado and The Center for Geotourism. Founding member organization, The Dangerous Collective.

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4 responses to “Nestle in Chaffee County: Goliath 1, David 0; end or extra innings?”

  1. I’m calling for an extra inning. Thanks for another great article

  2. Brilliant summary of a damaged process.

    We see it in community after community; Nestle operatives sweep into town under the public radar and build relationships with local officials (apparently flattered by the attention).

    Once the public wakes up and cries “foul,” the befuddled officials become advocates for Nestle instead of the people who elected them.

    You see this painful pattern play out in many places. In fact, several of the folks who negotiated the astonishingly bad original contract between Nestle & McCloud (using a Nestle-recommended lawyer to review the contract for them) still maintain it was a good deal for the community – despite the fact it offloaded almost all the costs and liabilities on the town.

    At least in Chaffee County’s case, Nestle’s somewhat predatory tactics became an issue in the process – one they had to quell with their checkbook.

    In other rural towns, Nestle’s lawsuits, behind-closed-doors negotiations and other maneuvers never became part of the conversation, so Chaffee County – despite the disappointing outcome – at least represents a step in the right direction.

    Good luck to the CCS in their fight. Know that the market may be lending a hand; sales of “premium” spring water bottled water are falling much faster than Nestle’s cheaper “bottled tap” brands, and in fact, that may represent the primary reason Nestle abandoned McCloud.

    If Chaffee County’s own elected officials won’t represent their citizens, it’s possible the market may yet do the job for them.

  3. County residents were polled at random earlier this year and the results were somewhere around 80% against allowing Nestlé to develop this project. So this begs the question; why our elected officials easily ignore the will of the people? Are they motivated by money instead of public good? Are they more afraid of corporate lawyers than their constituents?

    Those which have spoke out in favor of Nestlé’s plan (most of which seem to be biased based on their personal ownership of water rights here) have fallen back on one theme, the rights of property owners to do what they wish with their personal property. This begs another question; how many of these same people would allow their neighbor to start a gravel pit, landfill or scrap yard operation beside their home? I’m guessing they would stop chirping about personal property rights and start talking about how some business just don’t fit in some locations.

  4. Another excellent piece by Lee. It tells the story exactly as it is. Our commissoners sold us down the river for what? I doubt if this would of ever gotten past initial application process if we were in the depths of the last drought that saw the valley dry up before our eyes. How quickly our commissioners have forgotten how precious the water is in this valley. Most surprising in this whole process was not even a token vote of support for sustainability from Commissioner Glenn. Looking for that extra inning.

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